IRDAI commission-cap proposal sends Policybazaar, Turtlemint and insurers lower

Proposed caps on insurance expenses and distribution commissions, with implementation envisaged from FY28, hit listed insurers and digital distributors. Turtlemint fell 20% and PB Fintech, operator of Policybazaar, declined 10% as investors assessed pressure on intermediary economics and bancassurance income.

— Source publishedThu, 24 Sept, 2026, 09:26 IST·First seen Thu, 24 Sept, 2026, 09:36 IST·Source NDTV Profit

What happened

PB Fintech (Policybazaar) · IRDAI’s proposed caps on insurance distribution commissions and expense ratios triggered sharp declines in Indian insurance and

Key facts

  • Turtlemint fell 20% to Rs 109.10
  • PB Fintech fell 10% to Rs 1,697.70
  • Max Financial fell 9.99% to Rs 1,406.70
  • Life-insurer EoM cap proposed at 15% within two years and 12.5% within five years
  • General-insurer EoM cap proposed at 20% over five years

Why this matters

Proposed FY28 caps on insurance expenses and distribution commissions could compress digital distributor and bancassurance economics, making lower-cost acquisition, retention and insurer-negotiation capabilities more critical.