Iris Clothings plugs into quick commerce, launches in Bengaluru and Hyderabad
The children's apparel maker is extending its omnichannel footprint by listing on Q-commerce platforms across Bengaluru and Hyderabad. The move targets shifting purchase behavior toward instant delivery, marking a first for the brand beyond traditional retail and e-commerce.
What happened
Iris Clothings, a children's apparel manufacturer and retailer, has entered the quick commerce segment to expand its omnichannel reach. Products will initially
Why this matters
Watch for kidswear brands building Q-commerce muscle early as preferred shelf partners to Zepto/Blinkit/Instamart, which could reshape acquisition multiples in the category over the next 12-18 months.