ITC Classmate builds an omnichannel moat as digital learning reshapes stationery demand
Classmate is extending beyond notebooks with integrated paper sourcing, wider categories and QR-led learning content, while pushing availability across general trade, modern retail, e-commerce, quick commerce, D2C and schools.
What happened
ITC’s Classmate is strengthening its stationery position through integrated paper sourcing, expanded product categories, QR-enabled learning games and
Key facts
- Classmate launched in 2003
- Indian paper-based stationery market: Rs 16,500 crore
- ITC FMCG segment FY25 revenue: Rs 219.81 crore
- Classmate consumer spending: over Rs 1,000 crore
- eduGAMES Infinity offers 11 interactive challenges
Why this matters
Partnerships or acquisitions in edtech content, school distribution and last-mile commerce could accelerate Classmate’s transition from a notebook brand into a broader learning platform.