ITC rolls out 75mm Classic at Rs 17/stick to blunt excise-driven price shock
ITC has quietly introduced a shorter 75mm Classic variant in packs of 10 at Rs 17 per stick, dealers say, aimed at retaining price-sensitive smokers after the government's latest excise hike. The smaller-format SKU is a familiar downtrade lever to defend volumes without dropping the parent brand's price ladder.
What happened
ITC launched a shorter 75mm Classic cigarette variant priced at Rs 17/stick in packs of 10, targeting price-sensitive markets to cushion volume impact from the
Key facts
- 75 mm
- Rs. 17 per stick
- pack of 10