ITC’s Classmate expands omnichannel play to defend relevance in digital-first education
Classmate is pairing QR-enabled learning content and a broader stationery range with distribution across D2C, quick commerce, marketplaces, general trade, modern retail and school partnerships. The brand says consumer spending has crossed Rs 1,000 crore in India’s Rs 16,500 crore paper-stationery market.
ITC’s Classmate is defending relevance in India’s digital-first education market through QR-enabled learning content, broader stationery products and omnichannel distribution spanning D2C, quick commerce, e-commerce, general trade, modern retail and school partnerships.
Why this matters
The expansion extends Classmate’s recent pattern of linking notebooks to digital learning and revives its June 2025 QR-led, omnichannel stationery push for hybrid education.
Omni-channel signals are accelerating, up +222500% QoQ.