ITC's non-cigarette FMCG hits ₹37,000 cr consumer spend in FY26, up 9% YoY across 280 mn households
ITC's FMCG-Others arm crossed USD 4 billion in consumer spend in FY26, growing 9% over ₹34,000 cr in FY25. Portfolio reaches 280 million households, with ~100 new launches, exports to 70+ countries, and digital-first/organic brands clocking ₹1,350 cr ARR.
What happened
ITC's non-cigarette FMCG business posted ₹37,000 crore consumer spend in FY26, up 9% YoY, reaching 280 million households. Launched ~100 new products;
Key facts
- ₹37,000 crore
- USD 4 billion
- 9% YoY
- 280 million households
- ₹34,000 crore FY25
- 100 new products
- 70 countries
- ₹1,350 crore ARR
Why this matters
The ₹1,350 cr digital-first ARR and exports to 70+ countries flag ITC as both an aggressive acquirer of D2C/organic brands and a formidable distribution partner for cross-border FMCG plays.
What to watch
- Q3FY26 FMCG-Others segment EBITDA margin print (vs 11% baseline)
- Digital-first ARR trajectory disclosure in next investor presentation
- Any new acquisition announcement above ₹500 cr ticket
- HUL/Nestle/Britannia commentary on rural demand recovery
- Board commentary on FMCG demerger at AGM or analyst meets
- Export revenue contribution crossing 5% of FMCG-Others
- Expect 1-2 bolt-on D2C acquisitions in health-food/personal-care over next 2 quarters
- Aggressive shelf-space push against HUL/Nestle in atta, biscuits, and frozen foods
- Increased capex disclosure on Integrated Consumer Goods Manufacturing Facilities (ICMFs)
- Sharper segment reporting to highlight FMCG profitability ahead of any demerger narrative