ITC targets ₹20,000 crore Aashirvaad consumer spend in five years
ITC plans to double annual consumer spending on Aashirvaad from about ₹10,000 crore through premium atta, ready-to-cook and frozen foods, staples and protein products. Chana Sattu, launched in eastern India, is slated for national scale-up.
What happened
ITC aims to double Aashirvaad consumer spending to ₹20,000 crore within five years by premiumising atta and expanding ready-to-cook, frozen, staples and protein
Key facts
- ₹20,000 crore targeted annual consumer spending within five years
- ₹10,000 crore current consumer spending
- More than 200 SKUs
- 66 manufacturing facilities
- Around 28 crore households reached by ITC FMCG products in FY26
What changed
ITC aims to double Aashirvaad consumer spending to ₹20,000 crore within five years by premiumising atta and expanding ready-to-cook, frozen, staples and protein foods. Its new Chana Sattu, launched in eastern India, is planned for national scale-up.
Why this matters
Aashirvaad’s push into ready-to-cook, frozen, staples and protein products makes distribution, cold-chain readiness and regional launch execution critical to achieving its ₹20,000 crore consumer-spend target.
What to watch
- Evidence that Chana Sattu moves from regional trial to repeat-led national demand.
- Launch cadence and geographic rollout of ready-to-cook, frozen, staples and protein SKUs.
- Aashirvaad segment sales growth versus the implied roughly 15% annual growth needed to double consumer spend in five years.
- Gross-margin movement in ITC's foods business, especially amid wheat, pulses, edible-oil and packaging-cost volatility.
- Quick-commerce assortment expansion, rankings and discount intensity for Aashirvaad convenience products.