ITC to make Yoga Bar parent Sproutlife Foods a subsidiary from April 1, 2026

ITC will convert Sproutlife Foods, maker of health brand Yoga Bar, into a subsidiary effective April 1, 2026, securing director nomination rights. Director David Simpson has resigned. The move underpins ITC's FMCG scale-up, helped by GST rationalisation lifting its food division.

— FiledMon, 29 Jun, 2026, 22:57 IST·First seen Mon, 29 Jun, 2026, 22:57 IST·Source ET Retail

What happened

ITC Limited · ITC will make Sproutlife Foods, maker of health brand Yoga Bar, a subsidiary effective April 1, 2026, with director nomination rights. Director

Key facts

  • April 1, 2026

Why this matters

ITC's move to subsidiary status with director nomination rights consolidates control over Yoga Bar, setting a template for further health-food acquisitions in the FMCG portfolio.

What to watch

  • April 1, 2026 effective consolidation date and revenue contribution disclosures
  • Further ITC equity purchases in Sproutlife Foods
  • ITC food-division margin trajectory post GST rationalisation
  • Founder/key-management departures beyond Simpson
  • Competitive response from Marico, Tata Consumer, Britannia in healthy snacking
  • Watch for ITC to expand Yoga Bar SKU range and push into Tier-2/3 distribution via its FMCG network
  • Expect realignment of ITC health-snacking portfolio to avoid internal overlap
  • Anticipate marketing spend uplift behind Yoga Bar as a flagship health brand
  • Monitor founder retention terms and any incremental stake-purchase disclosures