ITCMAARS rolls out AI-powered 'Crop Doctor' for 2.5 million farmers across 70 crops

ITC's agritech superapp ITCMAARS has launched Crop Doctor, an AI/ML tool for real-time plant disease detection with vernacular guidance across 70 crops. Already used 3 lakh times, it serves 2.5 million farmers and 2,180 FPOs across 11 states, driving 15-20% yield gains and 25% income uplift.

— FiledWed, 13 May, 2026, 15:41 IST·First seen Wed, 13 May, 2026, 15:40 IST·Source The Hindu BusinessLine

What happened

ITC's agritech platform ITCMAARS launched 'Crop Doctor,' an AI/ML-powered feature for real-time plant disease detection across 70 crops via its superapp,

Key facts

  • 70 crops
  • 3 lakh uses
  • 2.5 million farmers
  • 2,180 FPOs
  • 11 states
  • 10-15% fertiliser reduction
  • 15-20% yield improvement
  • 25% income rise
  • 10 million farmer target
  • 53 crops

Why this matters

Crop Doctor's FPO-linked footprint across 11 states signals consolidation opportunities in vernacular agri-AI, crop advisory SaaS, and plant pathology datasets where ITCMAARS is setting the distribution benchmark.