ixigo launches AI-native app with conversational assistant TARA
At its ixigo NEXT event, the OTA unveiled an AI-native app built around TARA, a conversational travel assistant supporting voice, text and tap inputs across English, Hindi and Hinglish. A new Trip Mode consolidates post-booking information, signalling a shift toward agentic, multilingual travel commerce.
What happened
ixigo launched an AI-native app at its ixigo NEXT event, integrating conversational assistant TARA with voice, text and tap support in English, Hindi and
Why this matters
TARA's voice/multilingual stack and Trip Mode orchestration layer are the assets to watch—evaluate partnerships or tuck-ins around conversational AI, vernacular NLP, and post-booking aggregation before incumbents close the gap.