J.P. Morgan sees gold at $5,000 by mid-2027 as India’s bullion discount widens

J.P. Morgan projects gold at $4,500 an ounce by end-2026 and $5,000 by mid-2027. In India, bullion traded at a $78-per-ounce discount to import parity on September 11, pressured by old-gold jewellery exchanges and unofficial supply—an input-cost and demand signal for jewellers.

— Source publishedSat, 19 Sept, 2026, 12:43 IST·First seen Sat, 19 Sept, 2026, 13:14 IST·Source Business Today · Latest

What happened

J.P. Morgan forecasts gold at $4,500 by end-2026 and $5,000 by mid-2027. Indian gold traded $78 per ounce below import parity, pressured by old-gold jewellery

Key facts

  • $4,500 per ounce by end-2026
  • $5,000 per ounce by mid-2027
  • China bought 20 tonnes in July
  • 21 consecutive months of China gold buying
  • Gold rose 13% in August to $4,386 per ounce

What changed

J.P. Morgan forecasts gold at $4,500 by end-2026 and $5,000 by mid-2027. Indian gold traded $78 per ounce below import parity, pressured by old-gold jewellery exchanges and unofficial supply, signalling input-price and demand implications for jewellery retailers.

Why this matters

India’s $78-per-ounce bullion discount signals softer jewellery demand and more old-gold exchanges, creating near-term margin and inventory risk despite a bullish long-term gold-price outlook.

What to watch

  • India bullion discount to import parity, including whether it persists beyond the wedding and festival season.
  • Old-gold exchange volumes, recycled-gold availability and jewellers' gross-margin commentary.
  • Gold price trajectory versus $4,500/oz end-2026 expectations and domestic rupee gold prices.
  • Wedding/festival footfall, grams sold, average selling prices and lightweight-product mix.
  • Import-duty, hallmarking or enforcement actions affecting unofficial gold supply.