Jameson rolls out MLS club-branded limited-edition bottles via Official Whiskey partnership
As Official Whiskey of Major League Soccer, Jameson is releasing a limited-edition bottle collection co-created with partner MLS clubs, putting team-branded packaging on shelves to court soccer fans in home markets.
What happened
Jameson, as Official Whiskey of MLS, is launching a limited-edition bottle collection co-created with partner MLS clubs, giving consumers team-branded packaging
Why this matters
The MLS-Jameson tie-up signals open lanes for spirits brands to license team IP into packaging, opening partnership or licensing conversations with leagues, clubs, and collectible-bottle specialists.