Jar raises Rs 29 crore from Unitary Fund at 23% higher valuation

Bengaluru-based digital gold and jewellery platform Jar has raised Rs 29 crore from existing investor Unitary Fund, valuing the company at Rs 3,155 crore post-money. The capital is earmarked for working capital and corporate purposes as digital-gold offerings face regulatory scrutiny.

— Source publishedFri, 18 Sept, 2026, 11:41 IST·First seen Fri, 18 Sept, 2026, 11:44 IST·Source Entrackr · Newsletter

What happened

Bengaluru-based digital gold and jewellery platform Jar raised Rs 29 crore from existing investor Unitary Fund at a 23% higher valuation. The company will use

Key facts

  • Rs 29 crore fresh funding
  • 23% valuation increase
  • Rs 3,155 crore post-money valuation
  • Rs 208 crore FY25 operating revenue

What changed

Bengaluru-based digital gold and jewellery platform Jar raised Rs 29 crore from existing investor Unitary Fund at a 23% higher valuation. The company will use proceeds for working capital and corporate purposes amid regulatory scrutiny of digital-gold offerings.

Why this matters

Jar’s fresh Rs 29 crore round strengthens working-capital capacity for its digital gold and jewellery business, but regulatory scrutiny makes compliance and customer trust critical execution priorities.

What to watch

  • SEBI, RBI, or consumer-affairs guidance on digital gold, including custody, issuer eligibility, and distribution restrictions.
  • Quarterly disclosures on active users, gold purchase volumes, jewellery contribution, repeat rates, and take rates.
  • Whether the next round includes new institutional investors rather than only existing backers.
  • Gold-price volatility and its impact on customer savings frequency, redemption behavior, and working-capital needs.
  • Any expansion of Jar's regulated-product partnerships or changes to its digital-gold provider structure.

Also reported by