Jewellers ride PM's recycling push: Tanishq collects 10,000 kg old gold from 4.4 lakh customers
Kalyan, Tanishq and Malabar are scaling old-gold exchange programmes to curb imports, targeting 5-tonne reduction. Tanishq logged Rs 6,144 cr in gold-ingot sales and 20% growth in exchange volumes after cutting minimum deposit from 10g to 1g.
What happened
Kalyan Jewellers · Indian jewellers including Kalyan, Tanishq and Malabar are scaling old-gold exchange and recycling campaigns aligned with PM Modi's push to
Key facts
- 5 tonnes import reduction target
- 4.4 lakh customers
- 10,000 kgs gold exchanged
- Rs 6,144 crore gold-ingot sales
- 20% growth in old gold exchange
- minimum deposit cut from 10g to 1g
Why this matters
Scaled old-gold collection infrastructure (10,000 kg from 4.4 lakh customers) is becoming a competitive moat—watch for M&A or partnership plays around refining and reverse-logistics capacity.