Jewellers ride PM's recycling push: Tanishq collects 10,000 kg old gold from 4.4 lakh customers
Kalyan, Tanishq and Malabar are scaling old-gold exchange programmes to curb imports, targeting 5-tonne reduction. Tanishq logged Rs 6,144 cr in gold-ingot sales and 20% growth in exchange volumes after cutting minimum deposit from 10g to 1g.
Indian jewellers including Kalyan, Tanishq and Malabar are scaling old-gold exchange and recycling campaigns aligned with PM Modi's push to curb gold imports, with Tanishq alone collecting 10,000 kg from 4.4 lakh customers in eight months.