Jewellers ride PM's recycling push: Tanishq swaps 10,000 kg gold from 4.4 lakh customers in 8 months
Kalyan, Tanishq and Malabar are accelerating old-gold exchange programmes aligned with Modi's call to curb imports. Tanishq logged Rs 6,144 cr in gold-ingot deposits in Q4 and 20% growth in old-gold exchange; Kalyan cut minimum deposit from 10g to 1g to widen participation.
Indian jewellers including Kalyan, Tanishq and Malabar are rolling out old-gold exchange campaigns aligned with PM Modi's call to curb gold imports, with Tanishq exchanging 10,000 kgs from 4.4 lakh customers in 8 months.
Why this matters
Builds on Kalyan's 'Nation First – Gold4India' launch pushing responsible buying, and follows the Rs 60,000 cr wipeout from MSCI exit and duty hike. Recycling pivots focus to domestic supply.
Retail-brand activity steady at 365 signals in last 90 days.