Jewellery retailers defy gold-tax hike: Titan +39%, Senco +60% at 9x earnings

Indian jewellery chains posted strong Q1FY27 growth despite gold import tax rising to 15% and gold prices up 41% y-o-y. Titan's domestic jewellery grew 39% and international 128% aided by Damas; Kalyan grew ~38% with SSSG near 28%. Senco Gold outpaced peers at 60% while trading at just 9x earnings.

— FiledMon, 13 Jul, 2026, 12:34 IST·First seen Mon, 13 Jul, 2026, 12:33 IST·Source Financial Express · BrandWagon

What happened

Indian jewellery retailers posted strong Q1FY27 growth despite higher gold import taxes. Titan's domestic jewellery grew 39%, international 128% aided by Damas.

Key facts

  • Titan domestic jewellery +39% y-o-y
  • international business +128% y-o-y
  • 1,227 domestic outlets
  • 163 international outlets
  • 33 net domestic stores added
  • Kalyan revenue +38% y-o-y, SSSG ~28%
  • Senco Gold +60% y-o-y, 9x earnings
  • gold import tax raised to 15% from 6%
  • gold avg Rs 1.44 lakh/10g, +41% y-o-y

Why this matters

Titan's Damas acquisition already driving 128% international growth validates M&A as the growth lever, and fragmented regional players trading below 9x offer attractive consolidation targets to capture share in a demand-resilient market.

What to watch

  • Q2FY27 SSSG prints and studded-jewellery mix trends
  • Gold price trajectory and any further import-duty changes
  • Wedding/festive season (Diwali) footfall and per-store throughput
  • Titan Damas integration and international margin disclosures
  • Senco re-rating vs continued discount to peers
  • Re-rating case for Senco given 9x vs Titan/Kalyan premium multiples draws value buyers
  • Titan international push via Damas expands margin narrative beyond domestic
  • Peers accelerate store additions and franchise-led expansion to capture unorganized share
  • Analysts raise FY27 revenue estimates but flag margin caution on gold hedging