Jio relaunches Prime at ₹300 with one-year prepaid tariff-price guarantee
Jio has retained its ₹299 prepaid plan and introduced a ₹300 Prime membership that locks eligible customers’ tariff prices through September 5, 2027. The programme also includes up to ₹600 in connection-related vouchers, reinforcing retention in India’s competitive prepaid market.
What happened
Jio has retained its ₹299 prepaid plan and relaunched Jio Prime for ₹300, offering eligible customers a one-year tariff-price guarantee through September 5,
Key facts
- ₹299
- ₹300
- 1.5GB per day
- 28 days
- September 5, 2027
- 5,000GB
- ₹600
Why this matters
Jio’s bundled price lock and vouchers raise competitive barriers in prepaid, making loyalty, distribution, and value-added-service partnerships more strategically important for rivals.
What to watch
- Prime enrollment volume and share of ₹299-plan users opting in.
- Monthly prepaid churn, recharge frequency and gross additions versus Airtel and Vodafone Idea.
- Whether Jio excludes future benefit reductions or introduces higher-priced plans outside the protected tariff construct.
- Competitor launches of tariff guarantees, annual recharge discounts or loyalty memberships.
- Growth in new-connection and port-in activations linked to the ₹600 voucher offer.
- Evidence that Prime members adopt broadband, additional SIMs or Jio ecosystem services at higher rates.
- Target Prime offers at high-churn prepaid cohorts, inactive users and multi-SIM households through MyJio and retail recharge channels.
- Bundle Prime eligibility with new connections, port-ins and handset-led activations using the ₹600 voucher pool.
- Add differentiated benefits such as extra data, partner commerce discounts or priority service if initial price-lock messaging alone produces limited uptake.
- Use the 2027 guarantee as a conversion tool for JioAirFiber and postpaid, positioning Jio as the lowest perceived long-term telecom-cost household bundle.