JioMart's 2020 expansion beyond grocery into electronics, fashion and pharmacy resurfaces
Resurfacing a July 2020 move: after a 200-city pilot, JioMart widened its assortment and city reach, using Reliance Retail's kirana network, 12,000 stores and WhatsApp access to challenge Amazon and Flipkart.
JioMart is expanding into electronics, fashion, pharmaceuticals and healthcare after piloting in 200 cities. Reliance Retail will grow its kirana-led grocery model, categories and city coverage, leveraging WhatsApp and its 12,000-store network against Amazon and Flipkart.