JioMart's July 2020 expansion into electronics, fashion and healthcare resurfaces
Resurfacing a July 2020 move, Reliance Retail's JioMart extended beyond grocery into electronics, fashion, pharmaceuticals and healthcare, using kirana partners, its store network and WhatsApp access to scale against Amazon and Flipkart.
What happened
JioMart expanded into electronics, fashion, pharmaceuticals and healthcare after piloting in 200 cities. Reliance Retail plans broader city and category
Key facts
- Piloted in 200 cities
- More than 250,000 orders per day
- WhatsApp has more than 400 million users in India
- Reliance Retail has 12,000 stores in India
- Two-thirds of stores are in tier 2, 3 and 4 towns
- Walmart led a $1.2 billion investment in Flipkart
- Amazon added $1 billion India commitment, taking total to $6 billion
Why this matters
Retailers, consumer brands and logistics players should assess partnerships with JioMart’s kirana-store-WhatsApp network before its scale makes it a harder platform to access or compete against.