JioStar's IPL 2026 hits 1.2B viewers, 870B watch-minutes as CTV jumps 22%
JioStar says IPL 2026 became the most-watched final ever, drawing 400M viewers to the title clash. CTV viewing rose 22%, regional-language watch-time grew 33%, and 125 new advertisers joined, with Swiggy and OpenAI powering contextual brand integrations across 12 languages.
What happened
JioStar reports IPL 2026 reached 1.2 billion viewers with 870 billion watch-minutes. CTV grew 22%, 125 new advertisers joined, and Swiggy and OpenAI
Key facts
- 1.2 billion viewers
- 870 billion minutes
- 7% YoY watch-time growth
- 400 million final reach
- 22% CTV growth
- 25 billion digital views
- 33% regional language growth
- 12 languages
- 30 feeds
- 125 new advertisers
- 22 JioHotstar sponsors
- 16 Star Sports sponsors
Why this matters
The Swiggy and OpenAI integrations signal JioStar is opening its IPL stack to commerce and AI partners, creating a window for retail and adtech players to negotiate exclusive contextual-integration deals before 2027 rights cycles.