JioStar taps SES to expand TV distribution across India and the subcontinent
JioStar has signed a multi-year satellite distribution agreement with SES, using the IS-20 satellite to deliver its television-channel portfolio to cable, DTH and broadcast networks across India and the subcontinent.
What happened
JioStar signed a multi-year satellite distribution deal with SES to deliver its television-channel portfolio to cable, DTH and broadcast networks across India
Key facts
- IS-20
- millions of households
- multi-year
Why this matters
By securing SES’s IS-20 capacity, JioStar deepens its distribution infrastructure and improves its strategic position with downstream cable, DTH and broadcast partners.
What to watch
- New JioStar channel additions or regional feed launches on IS-20.
- Cable and DTH carriage deals, especially in tier-2, tier-3 and subcontinental markets.
- Changes in reported TV reach, ad fill rates, advertising yields and distribution revenue.
- Major sports-rights programming schedules and evidence of cross-selling between linear TV and JioHotstar.
- Competitor satellite, DTH or broadband distribution partnerships involving Zee, Sony, Sun TV or major telecom operators.
- Use expanded satellite coverage to secure carriage renewals with regional cable operators and DTH platforms.
- Bundle TV reach with JioHotstar digital inventory for cross-platform advertising packages.
- Prioritize regional-language entertainment, news and sports feeds in markets where terrestrial and broadband distribution is weaker.
- Promote satellite-backed availability for live sports and tentpole programming to reduce outage risk and protect premium ad commitments.