Joyalukkas, Malabar quote 22K gold at ₹13,680/g; Tanishq ₹45/g higher
Joyalukkas and Malabar Gold & Diamonds kept 22K gold at ₹13,680 per gram on October 2, 2026, while Tanishq quoted ₹13,725 per gram. Indian gold and silver markets were largely stable ahead of festival shopping.
Read the source at Business Today · LatestThe numbers
| Malabar Gold & Diamonds 24-carat rate: | ₹14,924 per gram |
|---|---|
| Benchmark gold rate: | ₹1,50,540 per 10 gm |
| Benchmark silver rate: | ₹2,26,570 per kg |
| GST on gold metal value: | 3% |
| GST on jewellery making charges: | 5% |
Why it matters for the brand
Use the reported October 2 rate gap as a competitive benchmark, but test all-in pricing, customer loyalty and store economics before drawing partnership or acquisition conclusions.
What to track next
- Subsequent 22K quotes showing whether the ₹45/g gap persists
- Making-charge or festival-discount announcements from the three chains
- Like-for-like final bills showing whether the quoted-rate advantage survives
- Festival sales commentary reporting customer switching or increased discounting
Likely next moves
The desk's read of what comes next — analysis, not reported by the source.
- Tanishq is likely to emphasise brand assurance rather than immediately match the lower quoted rate.
- Joyalukkas and Malabar Gold & Diamonds may highlight their lower 22K quotes to attract comparison shoppers ahead of festival purchases.
- Customers comparing the three chains are likely to seek final-bill quotations, making charges and discounts more important to conversion than the gold-rate gap alone.