JSW MG Motor Plans to Push Windsor EV Localisation Past 70% to De-Risk Supply Chain
JSW MG Motor India will raise localisation of its Windsor EV to over 70% to cut supply chain risks, targeting double-digit sales growth in 2026. The flagship EV has crossed 75,000 units in 21 months since launch, averaging ~3,700 units/month.
What happened
JSW MG Motor India plans to raise Windsor EV localisation to over 70% to cut supply chain risks, targeting double-digit sales growth in 2026. The flagship EV
Key facts
- 70% localisation
- 75,000 units in 21 months
- 3,700 units/month avg
- ₹14.09-18.60 lakh ex-showroom
- 70,554 units sold 2025
- 4,056 units June
- 30% metro sales
Why this matters
Rising localisation above 70% opens opportunities to lock in domestic component suppliers and partnerships that reduce import dependence and strengthen the Windsor EV platform.
What to watch
- Quarterly localisation percentage disclosures crossing 70%
- Monthly Windsor registration data vs 3,700/unit baseline
- New supplier JV or PLI incentive announcements
- Competitor EV launches in the same price band
- Cell/battery import duty or FTA policy changes
- Deepen local sourcing contracts for battery packs, motors and BMS with Indian suppliers
- Expand Halol capacity or add second shift to sustain ramp beyond 3,700 units/month
- Introduce Windsor variants/battery-as-a-service to widen addressable buyers
- Leverage JSW Group's steel/component ecosystem for vertical integration