JSW Motors plots Diwali NEV brand reveal, ₹35 lakh Chery-based SUV leads 15-model India push

JSW Motors will unveil its new energy vehicle brand on Diwali 2025, open bookings in November and begin deliveries late December with a rebadged Chery Jetour T2 priced above ₹35 lakh. A 500,000-unit Maharashtra plant anchors plans for 15 models in four years, intensifying competition with Tata, Mahindra and JSW MG.

— Source publishedThu, 28 May, 2026, 22:55 IST·First seen Thu, 28 May, 2026, 23:16 IST·Source Business Standard · Companies

What happened

JSW Motors will unveil its NEV brand on Diwali, start bookings in November and deliver from late December, launching a ₹35 lakh+ rebadged Chery Jetour T2 first,

Key facts

  • ₹35 lakh
  • ₹18-20 lakh
  • 300-acre
  • 60 cars per hour
  • 500,000 cars annual capacity
  • 1 million capacity
  • 15 models
  • 165,000 EVs sold 2025
  • 65% market share

Why this matters

The Chery Jetour T2 rebadge above ₹35 lakh confirms JSW's reliance on Chinese platform partnerships, opening potential JV, licensing or supply-chain plays for foreign OEMs seeking India entry.