JSW Motors plots Diwali NEV brand reveal, ₹35 lakh Chery-based SUV leads 15-model India push

JSW Motors will unveil its new energy vehicle brand on Diwali 2025, open bookings in November and begin deliveries late December with a rebadged Chery Jetour T2 priced above ₹35 lakh. A 500,000-unit Maharashtra plant anchors plans for 15 models in four years, intensifying competition with Tata, Mahindra and JSW MG.

— Filed Thu, 28 May, 2026, 23:17 IST · Source Business Standard · Companies · Updated

JSW Motors will unveil its NEV brand on Diwali, start bookings in November and deliver from late December, launching a ₹35 lakh+ rebadged Chery Jetour T2 first, with 15 models planned in four years from a 500,000-unit Maharashtra plant.

Why this matters

Follows JSW Motors' $826M SBI loan to build a greenfield EV plant in Maharashtra, converting financing into a concrete product roadmap and brand launch timeline.

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