Just 2% of India's online shoppers drive 60% of ecommerce GMV, forcing D2C brands to chase the next 350 Mn
Inc42 Datalabs report flags concentration risk in India's $165 Bn ecommerce market: 19 Mn power shoppers dominate spend while 350 Mn online buyers remain underpenetrated. D2C playbooks must pivot to Tier II/III, Gen Z, hybrid retail, community marketing and category expansion into groceries, medicines and home.
What happened
Indian D2C Ecommerce · Inc42 Datalabs report finds 2% of India's online shoppers (19 Mn) drive 60% of ecommerce GMV. D2C brands face concentration risk and must
Key facts
- $165 Bn ecommerce market
- 958 Mn internet users
- 2% power shoppers = 60% GMV
- 350 Mn online shoppers
- 19 Mn high-value buyers
Why this matters
Scout acquisition targets with proven Tier II/III distribution, vernacular community engines or adjacencies in groceries, medicines and home, since these are the scarce capabilities incumbents need to escape the 19 Mn power-shopper ceiling.
Also reported by
- Inc42 — Same time