Kanpur's Nyra Kitchenware crosses 1M orders, scales brass and copper cookware across 7 marketplaces

Bootstrapped Tier-2 D2C brand Nyra Kitchenware has shipped over 1 million orders of traditional brass and copper cookware via Amazon, Flipkart, Myntra and JioMart in India, plus Vaaree, Noon and Fruugo internationally. Its 1,200-SKU catalogue and Kanpur origin earned an Ivey Publishing case study.

— Source publishedMon, 25 May, 2026, 18:39 IST·First seen Mon, 25 May, 2026, 18:43 IST·Source YourStory

What happened

Bootstrapped Kanpur-based Nyra Kitchenware has crossed 1 million orders selling brass, copper and traditional cookware across Amazon, Flipkart, Myntra and

Key facts

  • 1,200 products
  • 1 million orders
  • 10 lakh orders

Why this matters

Nyra's traditional brass and copper niche, 7-marketplace footprint and Ivey case-study credibility make it an attractive bolt-on for kitchenware majors or omnichannel retail platforms seeking authentic Indian-craft SKUs.

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