Khadi India to relaunch Shopify-powered portal targeting Gen Z buyers

KVIC is rolling out a revamped e-commerce site for Khadi India featuring mobile-first design, Shop the Look modules, and Gen Z storytelling. The push follows a record ₹1.87 lakh crore in FY26 Khadi and Village Industries sales, signalling a sharper digital play for the heritage brand.

— Source publishedTue, 26 May, 2026, 15:38 IST·First seen Tue, 26 May, 2026, 15:49 IST·Source The Hindu BusinessLine

What happened

KVIC will soon launch a revamped Shopify-powered e-commerce portal for Khadi India products, featuring mobile-first design, Shop the Look, and Gen Z-targeted

Key facts

  • ₹1,87,105 crore FY26 sales

Why this matters

The Shopify pivot opens partnership lanes with D2C enablers, influencer networks, and export marketplaces eager for an authenticated Indian heritage SKU base.

Also reported by