Khadi India to relaunch Shopify-powered portal targeting Gen Z buyers
KVIC is rolling out a revamped e-commerce site for Khadi India featuring mobile-first design, Shop the Look modules, and Gen Z storytelling. The push follows a record ₹1.87 lakh crore in FY26 Khadi and Village Industries sales, signalling a sharper digital play for the heritage brand.
KVIC will soon launch a revamped Shopify-powered e-commerce portal for Khadi India products, featuring mobile-first design, Shop the Look, and Gen Z-targeted storytelling. FY26 Khadi and Village Industries sales hit a record ₹1.87 lakh crore.
Why this matters
Khadi India is moving from a legacy government portal to a modern Shopify stack, aligning the heritage brand with DTC playbooks used by digital-native labels and targeting younger buyers after record FY26 sales.
Omni-channel activity is steady, with 134 signals logged in the last 90 days.
Also reported by
- The Hindu BusinessLine — 4h after first sighting