Khetika commits Rs 100 crore to spices, targets Rs 1,000 crore category revenue in 3 years
The food brand plans to expand pesticide-free spice manufacturing, testing, distribution and exports. It has invested Rs 10 crore in a 15,000 sq ft Unjha facility and aims to scale its farmer network from 20,000 to 50,000.
What happened
Khetika is investing up to Rs 100 crore in pesticide-free spices manufacturing and testing in Gujarat, targeting Rs 1,000 crore annual spices revenue in three
Key facts
- Rs 100 crore planned investment over three years
- Rs 10 crore invested in Unjha facility
- 15,000 sq ft facility
- 500 MT initial capacity
- Rs 1,000 crore annual spices revenue target within three years
- Rs 2,000 crore spices business target over five years
- Rs 500 crore expected current-fiscal revenue
- Rs 375 crore FY26 revenue
- Rs 120-150 crore expected online-channel revenue
- 20,000 farmers currently covered under SAATHI
- 50,000 farmer target
- 20% international revenue target
Why this matters
Khetika’s investment in Unjha-based spice capabilities, farmer sourcing and exports makes it a more consequential potential partner or competitor for food companies seeking differentiated, pesticide-free spice portfolios.
What to watch
- Evidence of the remaining Rs 90 crore investment being deployed, including new processing, packaging or testing capacity.
- Farmer-network growth, procurement volumes and the share of directly traceable spice sourcing.
- Retail distribution additions in supermarkets, quick-commerce platforms and national e-commerce marketplaces.
- Export-market registrations, certifications, shipment announcements and any residue-test outcomes.
- Pricing premium versus mass-market spice brands and signs of repeat purchase rather than trial-led demand.
- Revenue mix between branded retail, B2B and exports, which will determine margin quality.
- Competitive responses from established spice brands through clean-label, organic or pesticide-residue-tested launches.
- Working-capital buildup from seasonal spice procurement and inventory holding.
- Expand residue-testing, traceability and certification infrastructure at the Unjha facility.
- Sign farmer procurement arrangements and deploy agronomy support to grow the sourcing network toward 50,000 farmers.
- Launch or broaden premium spice SKUs across modern trade, quick commerce, marketplaces and direct-to-consumer channels.
- Build export distribution partnerships, likely prioritizing Indian diaspora and residue-sensitive developed markets.
- Increase brand spending around pesticide-free, origin-led and lab-tested product claims.
- Pursue institutional, foodservice, private-label or ingredient-sales contracts to accelerate capacity utilization.