Kily raises Rs 30 crore to scale AI agents for e-commerce and quick-commerce brands

Agentic enterprise AI startup Kily has raised Rs 30 crore in a round led by Sorin Investments. The company plans to expand its product and go-to-market teams as it builds automation tools for consumer brands selling on Amazon, Flipkart, Blinkit, Zepto and Swiggy Instamart.

— FiledTue, 4 Aug, 2026, 10:55 IST·First seen Tue, 4 Aug, 2026, 10:54 IST·Source Entrackr

What happened

Agentic enterprise AI startup Kily raised Rs 30 crore in a round led by Sorin Investments to expand product and go-to-market operations. Its AI agents automate

Key facts

  • Rs 30 crore
  • $3.1 million
  • Founded in 2025

Why this matters

Retail and commerce platforms should track Kily’s expansion as funded AI-automation vendors could become attractive partnership, integration or acquisition targets.

What to watch

  • Named customer wins among major Indian D2C, FMCG, beauty, electronics or packaged-food brands.
  • Evidence of measurable outcomes, including ad-spend efficiency, reduction in catalog errors, improved on-shelf availability or lower turnaround time.
  • Announcements of API, seller-tool or AI-agent upgrades from Amazon, Flipkart, Blinkit, Zepto and Swiggy Instamart.
  • Whether quick-commerce platforms permit sufficient data access and operational integrations for third-party agents.
  • Follow-on funding, competitor launches or acquisitions in marketplace operations, retail intelligence and commerce-agent software.
  • Expansion from monitoring and recommendations into permissioned automated execution across brand workflows.
  • Hire enterprise sales, solutions engineering and product talent focused on consumer-brand accounts.
  • Build integrations around catalog management, ad operations, inventory alerts, pricing compliance and quick-commerce availability monitoring.
  • Use the funding round to pursue pilot deployments with mid-sized and large D2C, FMCG and beauty brands that sell across multiple platforms.
  • Shift positioning from generic AI agents toward ROI-linked outcomes such as fewer stockouts, faster campaign execution, improved ad efficiency and lower operations headcount.
  • Develop partnerships with marketplace agencies, commerce enablers and ERP/order-management providers to access brand distribution and workflow data.