Kinetic Watts & Volts names Makrand Joshi to steer global expansion
Kinetic Engineering’s EV arm has appointed Makrand Joshi for international business development as it scales its India dealer network from 45 exclusive showrooms, with 40 more outlets expected within two months.
What happened
Kinetic Watts & Volts appointed Makrand Joshi to lead international business development while expanding its Indian EV retail network. The company has 45
Key facts
- 45 exclusive showrooms across India
- 40 additional outlets expected within two months
- 150 Letters of Intent issued for exclusive dealerships
- Initial overseas markets: Turkey, Nepal, Sri Lanka, Bangladesh, Kenya, Nigeria and Egypt
Why this matters
Kinetic’s screening of seven export markets creates near-term opportunities for distributor, assembly and local-service partnerships, with Turkey and South Asia likely offering the clearest adjacency to its India-led dealer model.
What to watch
- Number of LOIs converted into operational outlets and the pace of openings after the stated two-month target.
- Dealer-level sales throughput, inventory days, financing approval rates and service turnaround times.
- Announcements of distributor, homologation or pilot-launch agreements in Nepal, Sri Lanka, Bangladesh or Turkey.
- Evidence of localized assembly, export certification, parts warehousing or battery-service investment.
- Competitor dealer expansion, price cuts and new EV two-wheeler launches in Kinetic’s target cities.
- Customer feedback on service availability, spare parts and battery warranty resolution as the network scales.
- Convert high-potential dealership LOIs into signed agreements, prioritizing cities with limited incumbent EV two-wheeler retail presence.
- Build regional parts hubs, technician certification and battery diagnostic capacity before opening the next dealer wave.
- Create country-by-country entry models covering homologation, duties, CKD/SKD feasibility, distributor margins and after-sales obligations.
- Use the expanded network to gather local demand data, then tailor inventory, finance offers and product mix by city.
- Secure fleet, last-mile delivery and institutional partnerships to improve dealer utilization beyond walk-in consumer demand.