Kissht targets 40% growth as it expands beyond lending
Digital lender Kissht plans to add insurance and mutual funds while scaling loans against property, leveraging its 12 million-plus customer base and AI-led underwriting. Its LAP business grew fourfold year on year, with monthly disbursals of ₹1,800 crore-₹2,000 crore.
What happened
Indian digital lender Kissht plans to evolve into a broader financial-services company, adding insurance, mutual funds and scaling loan against property. It
Key facts
- More than 12 million customers served
- 42 AI initiatives identified
- AI underwriting approval ratios up around 20-30%
- Targeting around 40% growth
- LAP business grew four-fold year-on-year
- LAP accounted for 7.7% of total business turnover as of June 2025
- Customers take ₹1,800 crore-₹2,000 crore in LAP monthly
- Existing customers contribute about 40% of LAP business
- Target ROI of 20%
Why this matters
Kissht is a potential distribution partner for insurers, asset managers and property-finance players seeking access to a large digitally underwritten customer base, while targeted partnerships could accelerate its non-lending rollout.
What to watch
- Quarterly LAP disbursals, book growth, average ticket size and delinquency trends.
- Insurance-policy issuance and mutual-fund SIP conversion rates from existing borrowers.
- Share of revenue from non-lending products and changes in customer acquisition cost.
- RBI guidance affecting digital lending, lending-service providers, data consent or first-loss arrangements.
- Property-price and registration-volume trends in Kissht's major LAP markets.
- Evidence of increased collections costs, collateral-auction activity or secured-loan restructuring.
- Partner with insurers, AMCs and regulated distributors rather than build all product capabilities in-house.
- Use lending repayment behavior and consented customer data to segment offers for protection products, SIPs and LAP refinancing.
- Prioritize LAP branch, field-verification, legal and collections capacity in high-property-liquidity markets.
- Bundle insurance with credit products and position mutual funds as post-loan wealth-building products.
- Increase risk controls for larger secured-ticket exposure, including collateral valuation, fraud checks and geographic concentration limits.