KitKat crackers, Gandhi cigarettes: Indian kirana shelves expose brand dilution gaps
Counterfeit goods mimicking trademarks like KitKat and personalities like Gandhi, Modi and Tendulkar are surfacing on cigarettes, tea, soaps and Diwali crackers across Indian kirana stores, exposing trademark dilution and personality-rights enforcement gaps for brand owners.
What happened
Nestlé KitKat · Indian kirana shelves and Diwali markets feature counterfeit goods mimicking trademarks like KitKat (crackers) and using personalities like
Why this matters
Scope bolt-on partnerships or stakes in India brand-protection, anti-counterfeit tech and IP-enforcement service providers while regulatory and litigation tailwinds around personality rights are still early.
Also reported by
- ET Brand Equity — Same time