Kraus Jeans to add 28 EBOs in FY27, doubling footprint with Tier 2-3 push
Women's denim brand Kraus Jeans plans 28 new exclusive brand outlets in FY27 across Maharashtra, Haryana, Assam and Gujarat, building on 16 stores opened in FY26 and 20 EBOs already planned. Expansion targets Tier 2 and 3 cities including Prayagraj, Nashik and Nagpur, alongside a recent push into athleisure with joggers and oversized tees.
What happened
Women's denim brand Kraus Jeans plans aggressive pan-India retail expansion with new EBOs across Maharashtra, Haryana, Assam, and Gujarat, targeting Tier 2 and
Key facts
- 28 new stores
- 28 existing EBOs
- 16 stores added in FY26
- 20 new EBOs planned
Why this matters
Kraus Jeans' rapid EBO scaling and category broadening into athleisure positions it as either a consolidation target in women's casualwear or a competitive threat to incumbents in Tier 2-3 apparel retail.