Kwality Wall's parent to drop vegetable fats, go fully dairy across India portfolio
Magnum Ice Cream Company will transition Kwality Wall's entire Indian range to dairy-based ice cream, exiting the 'frozen dessert' category as label scrutiny intensifies in a Rs300 bn market projected to hit Rs600 bn by 2034 at 7.39% CAGR.
What happened
Kwality Wall’s · Kwality Wall's parent Magnum Ice Cream Company will transition its entire Indian portfolio to dairy-based ice creams, eliminating vegetable
Key facts
- Rs300 billion 2025 market size
- Rs600 billion by 2034
- 7.39% CAGR 2026-2034
- 15-20% English literacy
Why this matters
The category leader's exit from frozen desserts opens an acquisition window for regional vegetable-fat players now stranded on the wrong side of consumer trust, while raising the strategic premium on dairy-supply assets across India.