L'Oréal acquires majority stake in India's Innovist, owner of Bare Anatomy and Chemist at Play
L'Oréal India will absorb digital-first personal care firm Innovist into its Consumer Products Division, deepening its bet on India's premium beauty market. Founders retain minority stakes and continue operations pending regulatory approval.
What happened
L'Oréal India · L'Oréal signed an agreement to acquire a majority stake in Indian personal care firm Innovist, owner of digital-first brands Bare Anatomy and
Why this matters
L'Oréal's majority-with-founders-retained structure offers a replicable template for acquiring high-growth emerging-market brands while preserving operational continuity through regulatory windows.