L'Oréal India hands ₹700-800 cr media mandate to Publicis, ends 15-year Wavemaker run

L'Oréal India has appointed Publicis Media as its integrated media agency on record from September 2026, ending a 15-year relationship with Wavemaker. The mandate covers an estimated INR 700-800 crore in 2025 ad spend, with a brief centred on data-driven precision marketing.

— Source publishedFri, 29 May, 2026, 19:46 IST·First seen Sat, 30 May, 2026, 11:30 IST·Source ET BrandEquity

What happened

L'Oréal India has named Publicis Media its integrated media agency on record from September 2026, replacing Wavemaker after 15 years. The mandate, covering an

Key facts

  • INR 700-800 crore ad spend 2025

Why this matters

The pivot to integrated, data-driven media partnerships is reshaping agency selection criteria—reassess holdco relationships and audit precision-marketing capabilities before the next pitch cycle.

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