L'Oréal takes majority stake in India's Innovist, owner of Bare Anatomy and Chemist at Play
L'Oréal has agreed to acquire a majority stake in Innovist, the Indian BPC startup behind Bare Anatomy, Chemist at Play, Sunscoop and Vinci Botanicals. Terms are undisclosed and the deal awaits regulatory clearance, marking a deeper India play for the French beauty major.
What happened
L'Oréal has agreed to acquire a majority stake in Indian personal care startup Innovist, owner of Bare Anatomy, Chemist at Play, Sunscoop and Vinci Botanicals.
Why this matters
L'Oréal's move pressures Unilever, Estée Lauder and Puig to accelerate India tuck-ins, with multi-brand digital houses owning 3-5 niche labels emerging as the preferred acquisition template.