L'Oréal to acquire majority stake in India's digital-first personal care brand Innovist
L'Oréal will take a majority stake in Innovist, folding Bare Anatomy and Chemist at Play into its Consumer Products Division. Founders remain as minority shareholders. Deal closes in coming months pending regulatory approvals, marking a major bet on India's digital-first beauty market.
What happened
L'Oreal will acquire a majority stake in Indian digital-first personal care firm Innovist, adding Bare Anatomy and Chemist at Play to its Consumer Products
Key facts
- 1% turnover
- high single-digit growth
Why this matters
L'Oréal's move tightens the window to acquire scaled Indian digital-first beauty brands before multiples expand and strategic competitors lock up remaining targets.