L'Oreal to acquire majority stake in Indian BPC roll-up Innovist
L'Oreal has signed an agreement to take a majority stake in Innovist, the Indian beauty roll-up behind Bare Anatomy, Chemist at Play, SunScoop and Vinci Botanicals. Founders stay on as minority shareholders as L'Oreal deepens its India portfolio against rivals like Mamaearth, Plum and Minimalist.
What happened
L'Oreal signed an agreement to acquire a majority stake in Indian BPC roll-up startup Innovist, owner of Bare Anatomy, Chemist at Play, SunScoop and Vinci
Why this matters
L'Oreal setting the benchmark on Indian beauty roll-ups raises urgency to lock up remaining scaled assets like Plum, Minimalist, or Mamaearth before multiples expand further.
Also reported by
- Inc42 — Same time