L&T Finance targets 2,500–3,000 gold-loan branches in five years
L&T Finance plans to open at least 500 dedicated gold-loan branches annually, taking its network from 343 active outlets to 2,500–3,000 over four to five years. It is targeting 800 branches by the end of the current financial year and is launching a Jasprit Bumrah-led campaign across about 150 branches.
What happened
L&T Finance will add at least 500 gold-loan branches annually for four to five years, targeting 2,500-3,000 outlets. Its campaign featuring Jasprit Bumrah will
Key facts
- At least 500 dedicated gold loan branches to be added annually
- Network targeted at 2,500-3,000 branches over four to five years
- 343 active gold loan branches currently
- 800 branches targeted by end of current financial year
- 130 branches acquired in June 2025
- More than 200 branches added by March 2026
- Gujarat to receive 50-60 new branches annually
- At least 100 of 500 annual branches allocated to West region
- Gold finance book: about ₹3,800 crore as of June 2026
- Total loan book: ₹1.29 lakh crore
- Gold loan portfolio grew 182% year-on-year to ₹3,829 crore in Q1 FY27 from ₹1,360 crore in Q1 FY26
- Overall loan-book growth expected at 20-25% annually
- Gold finance growth expected at 50-60% annually
- India's gold loan market estimated at ₹20-21 lakh crore
- Campaign spans about 150 branches across eight states and one Union Territory
Why this matters
L&T Finance’s rapid branch rollout and Jasprit Bumrah-led campaign strengthen its position in the fragmented gold-loan market, potentially raising the strategic value of local distribution, sourcing and customer-acquisition partnerships.
What to watch
- Progress toward the stated 800-branch target by fiscal year-end and quarterly net branch additions versus the 500-per-year plan.
- Gold-loan AUM growth, disbursal growth, average ticket size and share of loans originated by newly opened branches.
- Branch-level operating costs, employee/appraiser hiring pace, turnaround time and early-vintage profitability.
- Changes in gold prices, auction losses, delinquencies, loan-to-value ratios and provisioning trends.
- Competitor rate promotions, branch additions and digital/doorstep gold-loan launches from leading NBFCs and banks.
- RBI or other regulatory changes affecting gold collateral valuation, auction practices, customer disclosures or NBFC funding.
- Prioritize branch clusters in high gold-pledging states and tier-2/tier-3 markets rather than evenly distributing openings nationally.
- Recruit and certify gold appraisers at scale; build centralized fraud detection, purity testing and collateral audit capacity before the outlet base expands.
- Use the Jasprit Bumrah campaign to drive local lead generation, then convert borrowers through quick disbursal, renewal and top-up offers.
- Bundle gold loans with cross-sell products such as micro-enterprise finance, insurance and savings-linked partnerships where permitted.
- Track new-branch vintage profitability closely and slow openings in catchments where competition pushes yields below risk-adjusted return thresholds.
- Expect incumbents to intensify local advertising, doorstep collection/renewal services and digital gold-loan journeys in targeted districts.