Lalithaa Jewellery reaches 66 stores with Mayiladuthurai opening

Lalithaa Jewellery Mart has opened a 6,770 sq ft showroom in Mayiladuthurai, taking its network from 61 stores in April 2026 to 66. The jeweller reported 26% year-on-year Q1 FY2027 revenue growth and a 20-basis-point improvement in core gross margin.

— Source publishedTue, 22 Sept, 2026, 10:21 IST·First seen Tue, 22 Sept, 2026, 11:02 IST·Source NDTV Profit

What happened

Lalithaa Jewellery Mart reported 26% Q1 FY2027 revenue growth, expanded to 66 stores with a Mayiladuthurai showroom, and said core margins improved despite

Key facts

  • Shares hit 5% upper circuit at Rs 336
  • Q1 FY2027 revenue grew 26% year-on-year
  • 66th showroom launched in Mayiladuthurai
  • New store spans 6,770 sq ft
  • Retail footprint expanded from 61 to 66 stores since April 2026
  • Core gross margin improved 20 basis points year-on-year
  • Introductory offers run until September 30, 2026

Why this matters

Lalithaa’s move to 66 stores reinforces its position as an increasingly scaled regional jewellery consolidator, raising the competitive bar for acquisition targets and partnership opportunities in Tamil Nadu.

What to watch

  • Additional store-opening announcements and whether the network exceeds the current 66-store base by the next festive season.
  • Quarterly same-store sales growth versus growth contributed by newly opened outlets.
  • Core gross-margin progression beyond the reported 20-basis-point improvement.
  • Gold-price movement, customer exchange volumes and changes in average ticket size or jewellery weight purchased.
  • Inventory days, borrowings and operating cash flow as the store base expands.
  • Competitive openings or discounting by organised jewellery chains in Tamil Nadu tier-2 markets.
  • Prioritise further cluster expansion in tier-2 and tier-3 Tamil Nadu markets before moving materially outside the core southern footprint.
  • Use the enlarged network to increase old-gold exchange, wedding jewellery and repeat-customer programs, protecting conversion when gold prices rise.
  • Tighten new-store inventory allocation and replenishment analytics to prevent working-capital intensity from rising faster than sales.
  • Leverage margin improvement to selectively raise marketing spend around local wedding and festival demand periods.