Lamborghini design chief flags India’s appetite for deep vehicle customisation

Lamborghini design head Mitja Borkert says India is part of the marque’s global product approach, with local buyers showing strong demand for personalisation. The brand offers more than 70 interior and 400 exterior colour options.

— Source published Mon, 17 Aug, 2026, 12:42 IST · First seen Mon, 17 Aug, 2026, 12:47 IST · Source Forbes India

What happened

Lamborghini design head Mitja Borkert outlined the hybrid Revuelto SV’s design strategy and said India is part of its global product approach. Indian buyers

Key facts

  • 1,963 units
  • 0-100 km/h in 2.4 seconds
  • 0-200 km/h in 6.7 seconds
  • top speed exceeding 345 km/h
  • more than 70 interior colours
  • more than 400 exterior colours

Why this matters

The signal strengthens the case for partnerships or acquisitions in bespoke design, premium accessories and digital vehicle-configuration capabilities serving India’s luxury market.

What to watch

  • Launch of dedicated Lamborghini or multi-brand luxury design/configuration lounges in Mumbai, Delhi or Bengaluru.
  • Rising average transaction values attributable to Ad Personam or equivalent bespoke packages.
  • India-exclusive colourways, trim packages or limited editions from ultra-luxury OEMs.
  • Dealer hiring for personalisation consultants, luxury relationship managers or bespoke-program specialists.
  • Longer order-to-delivery times or larger deposits for highly configured vehicles.
  • Growth in certified pre-owned price premiums for tasteful, factory-documented bespoke cars.
  • Increase bespoke-option visibility in Indian retail events, digital configurators and owner-community activations.
  • Train dealer client advisors around design consultation, materials, special editions and finance for higher-ticket configurations.
  • Develop India-relevant but globally transferable palettes, trim themes and limited editions rather than purely local one-offs.
  • Use factory allocation and delivery-time transparency as a premium service differentiator.
  • Build certified pre-owned narratives around rare, OEM-documented bespoke specifications to support residual values.

Also reported by