Landmark Cars plans pan-India used-car expansion with OLX
Landmark Cars aims to expand its used-car business, currently generating around Rs 120 crore in revenue, across India through OLX. The partners will co-fund purchases and refurbish vehicles, combining digital discovery with around 140 vehicle touchpoints.
Read the source at NDTV ProfitWhat it means for online and offline
Connect OLX-led discovery with consistent refurbishment and customer service across roughly 140 vehicle touchpoints to protect the brand experience during national expansion.
Signals to track
- Named launch cities, operating touchpoints and a dated rollout schedule.
- Capital committed by each partner and disclosure of inventory-risk allocation.
- Inventory days, aged-stock share and gross profit per car after refurbishment and logistics.
- OLX lead-to-sale conversion and customer acquisition cost versus existing channels.
- Warranty claims, returns and financing attachment rates.
The counter-case
This is a rollout ambition, not evidence of profitable national scale. Co-funded purchases still expose Landmark to inventory depreciation, refurbishment overruns and slow sell-through. OLX can add digital leads, but around 140 vehicle touchpoints do not establish consistent sourcing, conversion or after-sales execution nationwide.