Landor's Lulu Raghavan: Brand is the only escape from India's 'sea of sameness'

APAC president dissects Taj's 75-property de-flagging, Mahindra Rise, Café Coffee Day's execution gaps and the Godrej rebrand backlash — a playbook for Indian retail and consumer brands chasing differentiation.

— Source publishedMon, 18 May, 2026, 13:20 IST·First seen Mon, 18 May, 2026, 13:25 IST·Source Forbes India

What happened

Landor APAC president Lulu Raghavan discusses brand transformation in India, citing Taj's multi-brand architecture, Mahindra Rise, Café Coffee Day's execution

Key facts

  • 75 properties de-flagged at Taj
  • 500 women mentored via WPP Stella India
  • 25 years at Landor

Why this matters

Use Mahindra Rise and Taj as M&A integration templates — disciplined master-brand architecture beats accumulating sub-brands when consolidating Indian consumer assets.

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