Lava launches Virat Curve 5G in India at Rs 23,999 via Flipkart

Lava has introduced the Virat Curve 5G smartphone in India, with the 6GB RAM/128GB storage variant priced at Rs 23,999 and available through Flipkart. The device features a 6.67-inch 120Hz curved AMOLED display, 6,000mAh battery, 45W charging and a 50MP Sony rear camera.

— Source publishedMon, 21 Sept, 2026, 17:29 IST·First seen Mon, 21 Sept, 2026, 18:01 IST·Source NDTV Profit

What happened

Lava launched the Virat Curve 5G smartphone in India at Rs 23,999. The 6GB/128GB model will be sold via Flipkart, featuring a curved AMOLED display, 6,000mAh

Key facts

  • Rs 23,999
  • 6GB RAM
  • 128GB storage
  • 6.67-inch display
  • 120Hz refresh rate
  • 6,000mAh battery
  • 45W charging
  • 50MP rear camera
  • 2 years OS updates
  • 3 years security updates

Why this matters

Lava’s Flipkart-led release highlights the strategic value of e-commerce distribution partnerships for scaling its mid-premium portfolio and strengthening relevance in India’s crowded 5G market.

What to watch

  • Flipkart ratings, review volume, out-of-stock frequency and discount depth during the first 30-60 days.
  • Effective street price after coupons, exchange offers and bank discounts versus Motorola, Samsung, Redmi, Realme and Vivo models.
  • Lava's next quarterly smartphone revenue, gross-margin commentary and management references to premiumization.
  • Evidence of offline retail availability, service expansion or carrier/channel partnerships.
  • Follow-on launches using the same design language, Virat branding or higher-priced specifications.
  • Customer feedback on software support, thermals, camera performance and curved-display durability.
  • Use Flipkart sale events, exchange bonuses and bank partnerships to lower the effective price below Rs 22,000.
  • Expand the Virat Curve range with a higher-RAM/storage SKU or limited-edition variants if early sell-through is strong.
  • Pair online sales with offline demos and service-center messaging to address trust concerns among mid-premium buyers.
  • Push camera, curved AMOLED and battery endurance comparisons rather than compete solely on headline price.
  • Use launch data to determine whether the brand can support additional Rs 20,000-plus devices or should concentrate on sub-Rs 20,000 volume segments.