Lavie launches pastel Infinity handbag range with actor Krystle D'Souza
Accessories brand Lavie unveiled its Infinity range of pastel summer handbags in collaboration with actor Krystle D'Souza. The collection is available via Amazon, including a Prime-exclusive assortment, and through Lavie's own D2C channel.
What happened
Accessories brand Lavie launched its Infinity Range of pastel summer handbags in collaboration with actor Krystle D'Souza. The range is available on Amazon,
Why this matters
Lavie's growing D2C-plus-marketplace presence and willingness to partner with talent suggest a brand actively building distribution breadth, a profile worth tracking for partnership or consolidation plays in Indian accessories.
What to watch
- Sell-out or restock signals on Prime-exclusive SKUs
- Discounting depth within 4-6 weeks (indicates soft demand)
- Competitor celebrity accessory announcements
- Shift in Lavie marketing spend split between Amazon and D2C
- Krystle D'Souza social engagement on collab posts
- Push heavy paid social and Prime placement during launch window to front-load conversions
- Use D2C channel for exclusive colorways or bundles to justify direct traffic
- Capture first-party data from D2C buyers to seed future collab launches
- Monitor Amazon reviews and returns to tune SKU depth for restock decisions