LG Electronics India targets double-digit festive sales growth, expands premium exports

LG Electronics India expects double-digit sales growth in the upcoming festive season and is widening premium-product exports to new overseas markets, targeting a double-digit revenue contribution from international business in coming years.

— Source publishedWed, 23 Sept, 2026, 07:00 IST·First seen Wed, 23 Sept, 2026, 07:27 IST·Source NDTV Profit

What happened

LG Electronics India expects double-digit festive sales growth and is expanding premium-product exports into new markets. The market roundup also flags GST

Key facts

  • Double-digit festive sales growth expected
  • Overseas markets targeted to contribute a double-digit share of revenue in coming years
  • Sapphire Foods GST notices: Rs 516.84 crore and Rs 21.47 crore
  • Cupid FY27 revenue guidance: Rs 725-750 crore

Why this matters

The push into new export markets creates opportunities for distribution partnerships, localized go-to-market alliances, and premium-category expansion beyond India.

What to watch

  • Pre-festive channel inventory levels and retailer reorder rates versus last year.
  • Festival-period sell-through, especially in premium TV, AC and refrigerator price bands.
  • Extent of financing subsidies, exchange offers and online discounting across LG, Samsung, Haier and Indian brands.
  • India consumer-durables demand indicators, rural spending trends, inflation and credit availability.
  • New export-market approvals, distributor announcements and disclosed international revenue contribution.
  • Gross-margin commentary indicating whether premium mix offsets festive promotional costs.
  • Increase festive inventory allocation toward premium large-screen TVs, inverter ACs, side-by-side refrigerators and connected appliances.
  • Expand zero-cost EMI, trade-in and bundled-installation offers through modern retail, regional dealers and online marketplaces.
  • Use India manufacturing capacity to pursue premium exports in nearby and emerging markets, supported by localized compliance and distributor partnerships.
  • Add retail demonstration capacity and service coverage in tier-2 and tier-3 cities to convert premium-category demand.
  • Competitors are likely to respond with deeper festive promotions and accelerated premium-product launches, increasing category marketing intensity.