LG eyes scaling appliance rentals in India after premium-store soft launch
LG Electronics is weighing a broader rollout of its appliance subscription model in India, betting on a ₹1,550 crore home-rental market growing 45% annually. Globally, the segment delivered KRW 2.5 trillion ($1.8B) revenue in 2025 at low-to-mid-teen margins, double the 8-9% on outright sales, threatening Rentomojo and EMI players.
What happened
LG Electronics is evaluating scaling its appliance subscription/rental model in India, after a late-2024 soft launch at premium stores. Higher margins, dense
Key facts
- KRW 2.5 trillion ($1.8 billion) global subscription revenue 2025
- 29% YoY growth
- low-to-mid-teen margins vs 8-9% on sale
- ₹1,550 crore Indian home-furnishing rental market 2025
- 45% annual growth since 2021
- 43 million rental homes in India
- 1.3 years average metro tenancy
Why this matters
LG's direct rental push compresses the runway for Rentomojo and EMI-led financiers—expect consolidation pressure and potential OEM-rental partnership bids within 12-18 months.