Liberty Shoes cites 450+ exclusive stores and ₹800 crore-plus annual turnover
In an executive profile, Liberty Shoes’ Anupam Bansal said the footwear retailer operates 450+ exclusive stores, sells through 5,000+ multi-brand outlets and marketplaces including Myntra, Flipkart and Nykaa Fashion, and has a presence in more than 30 countries.
What happened
Liberty Shoes Executive Director Anupam Bansal highlights the Indian footwear brand’s scale: annual turnover above Rs. 800 crore, more than 450 exclusive
Key facts
- Annual turnover exceeding Rs. 800 crore
- Presence in over 30 countries
- 450+ exclusive stores
- 5,000+ multi-brand outlets
- Three decades in footwear
Why this matters
Liberty Shoes’ extensive domestic distribution and international presence make it a potentially valuable partner for brands seeking Indian footwear access or a platform for cross-border expansion.
What to watch
- Net new exclusive-store openings, closures and the mix of franchise versus company-operated locations.
- Revenue growth versus store-count growth, indicating whether same-store sales or footprint expansion is driving scale.
- Marketplace assortment breadth, discount intensity, ratings, return rates and visibility during major e-commerce sale events.
- Evidence of direct-to-consumer investment, including app upgrades, loyalty launches, faster delivery or omnichannel returns.
- Gross-margin commentary, inventory days, markdown activity and working-capital movement.
- New international distributor agreements, export-led product lines or country-specific online storefronts.
- Competitive responses from Bata, Metro Brands, Relaxo, Campus, Skechers and sports-fashion brands in overlapping price bands.
- Expand franchise and shop-in-shop formats in tier-2 and tier-3 cities rather than relying primarily on company-owned stores.
- Create channel-exclusive assortments, launch calendars and pricing guardrails for exclusive stores, multi-brand outlets and marketplaces.
- Invest in demand forecasting, inventory pooling and store-enabled fulfillment to reduce stock-outs and end-of-season markdowns.
- Use marketplace data to target younger consumers with athleisure, casual comfort and women’s fashion footwear capsules.
- Strengthen loyalty, CRM and direct digital commerce to reduce dependence on marketplace customer acquisition.
- Seek selective overseas distributor partnerships in diaspora-heavy and price-accessible markets before committing to owned international retail.