Lumikai backs Meta Fashion's $400K pre-seed to scale virtual apparel and phygital D2C
Indian digital fashion startup Meta Fashion raised ~$400K pre-seed led by Lumikai. The platform sells virtual outfits across Roblox, Fortnite and ZEPETO, claims 2.5M units sold, 92% gross margin and 100K paying users, and is extending into phygital D2C apparel tied to its GlamGirls game.
What happened
Indian digital fashion startup Meta Fashion raised ~$400K pre-seed led by Lumikai to scale virtual fashion on Roblox, Fortnite, ZEPETO, grow its GlamGirls game,
Key facts
- $400K pre-seed
- $300K GMV
- 2.5M units sold
- 92% gross margin
- 100K paying users
Why this matters
Established apparel brands should track Meta Fashion as a low-cost partnership or acqui-hire route into virtual try-on, in-game skins and phygital drops before incumbent platforms lock in exclusive fashion IP.